We’re currently making travel plans by the week because our business unit isn’t sure how long we’ll be flying out to a particular site right now. That means that I literally make my travel plans just days before I have to leave sometimes.
The only two airlines with direct flights to where I am going is Southwest Airlines and American Airlines.
Let’s start off with price. SWA costs about $200 to get where I am going. If I can book three weeks in advance it will be about $175. AA costs about $550 and the only time it comes down is if I can book three weeks out, in which case it is about $200. The $25 difference is not significant to me at that point, but it is interesting to note that AA is still higher.
SWA flies 737’s exclusively. Most of the flights with AA are on EMBERJ-145’s, a much smaller plane.
Arriving at Dallas Love Field SWA has donuts, coffee, and orange juice in the lounge. AA has…nothing. Unfortunately, the ride was so rough that I never got to find out what the inflight service was like. I know that AA has continually chintzed on their inflight service though, to the point you’ll feel lucky to get a drink.
I don’t know what the EMBERJ-145’s interior is like yet, but I do know that most of the AA 737 fleet I flew on where all looking pretty raggedy. Occassionally you’d get one with fairly nice upholstery and good functioning trays and seat pockets. That might sound odd, but a good number of the 737’s I flew on with AA had problems with both. When I got on the SWA 737 on Monday morning I could tell it was a somewhat older jet, but the seats were very nice and the airplane was obviously maintained very well. The only real clues I had that it was an older plane were just little things on the plane, such as overhead bin latches or some of the serving areas showing some extended wear. Everything was obviously well maintained and cared for though.
Oddly, the lack of assigned seating was not a real problem, even though I was not even in the first half to board the plane. The entire plane was seated in 20 minutes. The average time for an AA flight to board, whether it was a 737 or MD-80, was 30 minutes.
The real interesting thing was that the SWA flight was nowhere close to full, which actually made for a more comfortable ride. One thing I noticed after flying with AA for a year is that they’d rather use the smallest plane possible and pack it out then have even a single seat go unsold. I routinely saw AA overbook their flights and have to ask people to take a different flight.
All of this makes me wonder if SWA is really hurting AA all that bad, or if AA is the one hurting AA. I’ve flown SWA before in the distant past and they were a lot like I remembered. Good customer service, reasonable cost, and a tolerable flight experience. My experiences with AA were largely negative despite being a Platinum member. It was somewhat difficult to make myself book a SWA flight because of my Platinum status and the benefits that come with it. Again, SWA has a program that does not stratify their customer base and create different classes of service. The message SWA sends is that all of their customers are important to them.
SWA costs less but they offer more. They especially offer more for the regular traveller as opposed to the dedicated road warrior. AA has chosen to focus on their business travellers at the expense of any other customer. This might be a fair business plan, but even for their business travellers you really aren’t anything to them until you hit at least Platinum. Yet despite their higher costs and insistence on flying the smallest plane with the lowest cost, AA feels like SWA is a threat. The only threat I see from SWA is that they expose how bad AA really is.