I have been actively trying to deplete my upgrade account. To get from DFW Airport to Dulles Virginia takes 3 upgrades, despite the fact that the journey is 1172 miles. That means I spend one 500 mile upgrade for a segment that is only 172 miles. Kind of a gip right there. Still, I’m willing to do it because I see no point in hanging onto upgrades and it’s a good three hour ride.
What’s odd is the difference in treatment between first class and coach becomes a lot more stark when you start to consider that you are using essentially the same ticket when you fly either. So despite the fact that I purchased a coach ticket and used my upgrades I get royal treatment, but if I fly coach then I get treated like cattle.
I wouldn’t mind this so much if it weren’t for the fact that I don’t understand the difference in treatment when having those upgrades is American Airlines way of saying “Thanks for spending $400 a week on us. We really appreciate it.” One of the reasons why I continue to look for alternative means to get to my destination is because I get treated so badly by American Airlines’ personnel. When you fly first class, the flight attendants are always nice and pleasant, coach is a crap shoot. I know there are more of us in coach and I sure as hell do not expect that personal touch, but a little kindness and courtesy go a long way.
People like me are considered the cornerstone of American Airlines’ business, a mistake right there that is better discussed in a later post. Still, if they value our repeat business so much, why is it we must suffer unless we’re using upgrades. Worse, I put in for upgrades all the time that I don’t get, so I get treated poorly because they chose not to upgrade me? I mean, hey, I tried to upgrade to first class, doesn’t that count for something?
The fact is, American Airlines has me by the short and curlies and there is nothing I can do about it. By the time Southwest starts flying to Dulles I will probably be off this contract, and even then there is no guarantee they’ll be doing non-stop flights that are at a time that will allow me to spend time with my family on the weekends. Right now though, they are my one glimmer of hope.
You would think that with their higher prices, American Airlines would justify their ticket prices with better service. I haven’t seen it yet. I wouldn’t say they’ve been one of my worst airline experiences, but they are far from my best either. Which makes it all the more painful that I am stuck on their flights.
Just to add to the irony, just a few weeks ago I got a call from a recruiter about a manager at American Airlines that wanted to interview me for a position. I turned them down, politely. One of the reasons I like the company I work for now is that they believe in their commitment to their customers and they expect me to carry out that commitment with a high level of customer satisfaction. There is nothing wrong with a company demanding their people satisfy their customers. At one point, I bet that was even a norm. If American Airlines ever wants to get my non-business dollars, or even hold onto my business once their competitors start giving me alternatives, working on their customer service would be a huge start.
After all, they can’t stay in business on their first class cabin alone.