Just to jump on the bandwagon, here are my bold predictions for 2008.
GAMING -
Microsoft will continue to release special editions of the X-Box 360 that will cost more than a regular edition but not come with anything worth the extra $50. Gamers will buy them in droves.
The X-Box 360 Arcade will be discontinued. The price of the 360 and 360 Elite will drop by $50. The PS3 will not drop due to Sony’s reluctance to lose anymore money on the console. The Wii will probably not drop in price since it will still be cheaper than any of its competitors.
Wii total sales will surpass the X-Box 360 in America. Not much of a prediction since it already leads in Worldwide sales.
In 2008, Sony will finally hit a higher per month sales average of PS3’s than the 360. It will not be enough to get them second place though.
Christmas 2008 will be Sony’s year, as people who held off to get a 360 and a Wii should have them. Also, as Blu-Ray continues to win studios consumers will finally begin to pick sides, making the PS3 attractive at last. Blu-Ray will end up selling more PS3’s than the PS3 will sell Blu-Ray.
Wii shortages will continue for the first quarter of the year, with demand and supply finally levelling off around or after March. Sales will continue to go strong even as demand decreases and supply increases. The Wii will outsell every other console January through October. The holiday season is the only time it will be vulnerable.
Sony will regret sacrificing the gaming market to push Blu-Ray, especially as they find out that victory will be through the studios and not through hardware sales or consumers. Expect more shake-ups at Sony this year.
PC gaming will take a major hit as current generation consoles enter more homes. Companies will finally figure out that very few MMORPG’s are successful and so one of the last bastions of PC gaming will slowly subside until only a few established brands remain. Expect PC games to get even less respect from retailers than ever before.
TECHNOLOGY -
High Definition will continue to be pushed, but will still not see mass market acceptance. The format war between HD-DVD and Blu-Ray will add to this problem. HD TV’s will continue to drop in price and pave the way for widespread acceptance in 2009. Thank an early adopter, you’ll owe them big time.
Blu-Ray will win the format war. Toshiba will not rise to Sony’s challenge and the widespread studio exclusive acceptance of Blu-Ray will be the death knell of HD-DVD. The format war will not be decided by consumers who will be more than happy to watch movies on DVD’s until the format war is resolved. Instead, Sony will use its considerable muscle and resources to strike deals until HD-DVD is simply pushed out of the market.
Microsoft will have to make some major changes to Vista, and consumer acceptance will be lower than any other OS they’ve ever released. Even non-tech savvy consumers will balk at the system resources Vista demands. Despite all these problems, Apple will still be largely ignored by most PC users.
Netflix will be bought by Blockbuster. Blockbuster may also make a move to buy Hollywood Video again. Regardless of what happens, the video rental market will continue to decline as more cable services offer movies on demand at low cost and at the same time DVD’s are released. What few advantages Blockbuster has left will finally be stripped away as more people adopt DVR technology and cable services strike more advantageous deals with movie studios. Blockbuster will post a big loss.
ENTERTAINMENT -
The Writer’s Strike will be resolved in the first three months of 2008, but no one will be happy with the deal. Despite being the least culpable, writers will be villified while the celebrities who make the real money will come off smelling like roses and the Writer’s Guild, which is more of a culprit than the actual writers, will be mostly overlooked. The WGA and the media will attempt to make studio bosses into the bad guys, but people will continue not to care.
The Writer’s Strike will have a drastic impact on how we watch TV. Many viewers will find alternatives to watching regular TV shows and simply not come back. Ratings will not recover and the industry may finally look to changing the outdated model of “seasons” as a way of producing TV shows.
2008 will have a glut of reality TV even after the strike is over. This will be the worst year ever for reality TV.
Studios will get tired of celebrities in crisis and careers will be ruined much faster than ever before as everyone finally gets tired of people who make too much money being willing to throw it away for stupid reasons.
Studios will continue to lament how movies don’t make any money while the stars will continue to demand greater residuals and cuts of the profits in addition to their regular salaries. Despite this obvious problem, writers will get most of the blame this year as a result of the strike and nothing substantial will be accomplished.
Movie theaters will see a big decline in attendance this year as more homes get High Definition sets and people can actually get a better experience at home than most theaters can ever hope to provide. Look for a big push for new technology to give theaters a better picture and more studio seating, but consumers won’t care.
POLITICS -
The media will finally have to admit the surge is working and things are looking better in Iraq. George W. Bush will still get credit for none of it though and conservative pundits will froth at the mouth over it. Unfortunately, Afghanistan will continue to decline, partly due to the media focus on trying to make Iraq look like a failure.
Michael Yon will get snubbed for a Pulitzer despite giving the best war coverage of any correspondent in the last 30 years.
Congress will get another major shake-up as voters decide they’ve finally had enough. Some major incumbents will finally lose office. Neither party will have significant sway after the 2008 elections as voters finally get fed up with partisan bickering. Ironically, the end result with a closer margin in congress will mean more partisan bickering and they’ll repeat all of the same mistakes of the current and previous Congress.
Despite being everything conservatives have asked for, Fred Thompson will not get the nomination for President. He will be considered and may even get the VP slot for whoever ultimately wins.
Voters will say “Enough!” to divisive candidates and Clinton and Huckabee will be jettisoned midway through the primaries. Clinton supporters will throw a massive hissy fit.
Obama will win the Democratic nomination and prove to be much more popular with swing voters than conservatives will admit. Even if Obama is defeated this year, he will become a formidable opponent in the 2016 race, with this election cycle providing him much of the experience to become a political juggernaut in coming years. Unlike John Kerry, Obama will not fade into the woodwork if he is defeated.