Eco Logic
At what point did “being green” change from a positive concept where you and the planet would mutually benefit to one of staving off some kind of water bottle and carbon fueled apocalypse?
My family has always been resource conscience. Not because we were really environmentally motivated, it offered us a tangible value and the other side effects were simply beneficial pluses. We considered and tried alternative power sources because of the savings it offered in conjunction with a sense of independence. As I was growing up my family read magazines like “Mother Earth News” and alternative lifestyle magazines because to them it offered options that might be healthier or less expensive than a lot of mainstream choice. Despite my family being composed of white collar professionals, we had a large garden we would tend for vegetables.
Not paying for electricity or reducing our consumption was a way to save money and make life better thorough added security and in times of trouble would help us maintain stability. We had our own well that could be manually pumped. As a kid, actually paying for water was not something I was familiar with.
Our central heating system had a furnace attached that could burn coal as opposed to always relying on natural gas.
My mother recycled all the glass bottles and aluminum cans because the state paid a dime each from them and the total could be reduced from our grocery bill like a coupon. My family drank a lot of pop so there was always bags filled with cans and bottles. Our neighbors even gave us theirs. We weren’t hurting for money, we were just careful with it.
My family used to farm and we tried alternatives to pesticides because it was healthier.
All of the above had one thing in common, it made our lives better then and our hope was, later as well. When people talk about environmental causes, I have a simple question.
“Whats in it for me?”
Most people seem to treat this as an unholy question, but its really just logical. If I do something I want to know exactly what my efforts will garner. This flies in the face of most current “green” efforts as they are the reverse of how I grew up. The nebulous, long-term goal of “saving the planet” is the supposed payoff and any benefits for the participant while a “quaint” feature, isn’t the point.
You aren’t supposed to worry about what you get out of the deal and thats exactly when I stop caring. The murky “a healthier planet” is an automatic no sale from me because I know there are plenty of other people out there mucking things up more than my foam cup in the rubbish bin does. I belong to the good steward mindset that states careful management of resources and responsible use coupled with advances in technology is the way to go. I do not treat the earth as sacred, I respect it a great deal but that doesn’t mean I am afraid to use what it offers.
Frankly, if I don’t get something out of the deal, I’m not going to bother and thats the end of it. I won’t be accused, shamed or bullied in to doing it. I’m too old even in my twenties to be outraged or hyped in to caring so you better try something else. You can’t scare me in to thinking if I don’t drive a hybrid that I’m killing the planet. I always get the feeling I better reach for my wallet when people talk about doom and gloom, just to make sure it’s still there.
Environmentalism seems to play on the fact that people like to feel good about themselves through the prism of “helping”. First however you have to be made to feel bad. If you don’t feel bad already then they can accomplish that first before giving you the prepackaged answer.
The crass nature of the environmentalist movement is what really make their cause weaker and less interesting to people.
People can only be made to feel bad, guilty or fearful for so long before it gets old and they don’t care. If you want to sell alternative fuels and power sources? Then it better be cheaper and offer the same level of service and flexibility. If not, nobody will want it and thats perfectly understandable. People are not interested in making their lives more difficult.
Alternative fuels for example to me mean two things, lower cost and the use of national resources as opposed to depending on foreign ones. I am not interested in using anything that doesn’t save me money or increase the stability of said cost. These lazy ideas about making the planet a better place while we are supposed to accept lesser service or products doesn’t motivate people to overcome and find true alternatives. Technology isn’t an advance unless it improves on existing standards. A fuel that costs me the same and is used at the same rate is not something I care about. If it pollutes less, thats a nice byproduct but not a reason I’ll use it, unless perhaps it’s easier to get. Bottom line, appeal to the consumer.
The flaw in the logic seems to be the implied sense of sacrifice that must accompany earth-friendly activities. People are so wrapped up in the hype of “do anything now to stave off doomsday” that few are saying we should demand real changes, not silly notions or being told we should feel bad for expecting a better world now with real advancements for our change..
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May 20th, 2008 at 8:47 am
Acting in rational self-interest? Is that what you’re advocating? Good luck. If I hear “Go Green” one more time from a commercial or one of my fellow MBA students, I will vomit.
May 20th, 2008 at 9:20 am
Your point is well taken, acting in rational self-interest generally isn’t a strong point we have but the green movement is frankly, in it’s proponents best interest more than the earth and that is where I get off the train.
I’ve seen people unite behind a common goal if the goal is urgent and legitimate, raping legitimacy seems to be a ever more popular theme though. People just don’t buy in to hype, real or contrived.
My irritation is over the subculture it has created. It seems to demand sacrifice as if to atone and appease some angry god instead of relying on technology and a common idea to achieve something that is universally beneficial. The problem is many have adopted an “end justifies the means” attitude where it is essential and “okay” to mislead and incite irrational fear if the result is a healthier world. I’m pretty crass, but I respect the abilities of humanity more than that because if I don’t, I would fall in to the mindset that people are just a plague on the globe (far too many think this already) and that leads to draconian measures being instituted instead of inspiring others to create.
My belief is that the answer to making a better world is out there but these random, feel-good approaches only stifle and distract from the people who are trying to make it happen. I’m hardly what you would call a green person, I just like efficiency and getting the best return on an investment so it can be reused later. Thats not going to happen in this state of mind where we mandate things using fuels and additives made from the very food we eat.
As for the entire “I’m green” crowd, I have little use for them because most spout one-liners and trite soundbites while acting smug about their decision to engage in said frivolous behavior. I’m amazed that many will concede their efforts have little or no impact, but they “feel” good about doing “something”. I was raised to believe that spinning your wheels was a waste of time you should avoid, let alone take pride in.
It reminds me of those punk and goth types we see on campuses. They rebel against society by buying their clothing and body piercing from companies that are traded on Nasdaq. The irony is so thick and delicious it practically comes with it’s own frosting.
May 20th, 2008 at 12:21 pm
This is where the green movement and I have parted ways.
On one hand you have businesses that are quick to cash in on the “going green” concept, but the very idea of consuming MORE resources in an attempt to conserve resources seems to go counter to everything the green movement is about. So that’s a no go.
Then I have a fundamental problem with the idea that there are only nebulous benefits for doing anything. Back in the 90’s I remember a company talking about how much money it was saving by recycling, and Dirty Jobs constantly shows businesses that profit by making max use of their resources.
I don’t think individual benefit is a bad thing. I do think asking people to spend money without showing them the personal benefit is just bad marketing. Especially since the “Green movement” is actually pretty expensive. I’m sorry, but the guy working on an assembly line for $8 an hour driving an 80-something rustbucket gas guzzler probably doesn’t have the money for a new Prius. They don’t have the money to fix their home up with the latest do-dads or move to an energy efficient apartment.
Maybe it’s just me, but it seems like a lot of the latest fads have been a direct assault on the poor. I don’t really understand that.
May 22nd, 2008 at 2:37 pm
I think this has been the problem with The GOP. They can’t seem to figure out how to really take this issue and make it theirs. Almost all Republicans I know are strong conservationists and possess a very similar logic to the OP when it comes to the environment.
For whatever reason, because we’re not foaming at the mouth over global warming, we’re obviously in favor of using natural resources irresponsibly, or so Algore would have everyone believe.
May 22nd, 2008 at 3:15 pm
Since when did the GOP ever take advantage of a movement by offering an alternative? Democrats may have adopted Ivory Tower politics but Republicans invented it.
Ironically, I picture the GOP not saying anything because they don’t want to look unpopular, all the while the green movement will villify them for not “going green” and a few people in the GOP will indeed adopt “green” measures in order to look hip, trendy, or something.
The only thing that keeps either party around is that they are so spectacularly good at shooting themselves in the foot. If either party ever loses its penchant for self destruction it could wipe out its competition in a handful of election cycles.
July 21st, 2008 at 11:46 pm
“Whats in it for me?”
Good line. The line that begets the majority of selfish, destructive acts I have witnessed in my life. That working for the good of others has no place without reward. I’m sure the Red Cross follows this mantra. This could be also applied to your recent articles about the poor state of sex in games, “I rescued you, now repay me with your body.”
The problem with such an idea is that it is ignoring the fact that humans, by and large, have become a self-destructive organism. The technology born of wars and conflict spills its fruit with its application. That the vaunted technology of today is good, only for today. That in time, it will create more problems that it solves. That it is the result of a culture of psuedo-intelligence which believes that it is great and its creations are great, without the caution such things should be approached with. But then, “Whats in it for me?” is all you seem to have to say about this, so I will take my concerns about the world elsewhere.